McLaren Makes Strategic Move to Shake Up the Formula 1 World

McLaren Makes Strategic Move to Shake Up the Formula 1 World

P1racenews AI automatic summary:


McLaren has added another partner to its already extensive portfolio.

McLaren announced a significant partnership with Etihad Airways to rival F1’s deal with Qatar Airways, effective from the 2026 season.

Etihad will become an official partner of McLaren’s Formula 1 Team and hypercar programme.

The partnership will see Etihad’s branding on the F1 car, WEC hypercar, MCL40’s rear wing and halo, and McLaren F1 drivers’ helmets.

It includes trackside visibility, digital, and fan engagement initiatives throughout the deal duration.

Etihad will unveil a McLaren-branded livery on a Boeing 787 Dreamliner aircraft this year, reinforcing its commitment to motorsport.

McLaren Racing CEO Zak Brown and Etihad Airways Group CEO Antonoaldo Neves expressed mutual excitement about the partnership and collaboration.

The alliance showcases a synergy in delivering high-quality experiences and sharing a passion for excellence across Formula 1 and WEC.

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