P1racenews AI automatic summary:
When the Dakar Rally gets underway in January, a big Red Bull name will make his debut. He will do so using a pseudonym, but it will be none other than Mark Mateschitz.
In January 2026, the Dakar Rally entry list will feature a new name, Mark Mustermann, who is actually Mark Mateschitz, the majority shareholder of Red Bull and son of co-founder Dietrich Mateschitz. Mateschitz will drive a Toyota Hilux in the Ultimate car category, accompanied by navigator Michael Zajc. They have already gained valuable rally raid experience from previous events, preparing them for the challenges of the Dakar Rally in Saudi Arabia. While Red Bull is known for motorsport and extreme sports, Mateschitz has taken a rare step into competitive racing himself, rather than remaining behind the scenes. His partner, Victoria Swarovski, will also participate in the 2026 Dakar Rally under the name Vic Flip in the Challenger class, showcasing her skills as a TV presenter and entrepreneur. Both Mateschitz and Swarovski competing under aliases will surely draw attention to their performance during the event.
