P1racenews AI automatic summary:
Major company poised to win F1 broadcast rights in US
Major technology giant Apple is poised to secure the rights to broadcast F1 in the US, following their recent involvement in the sport with the movie ‘F1’ starring Brad Pitt.
The popularity of F1 has been on the rise in the US, thanks in part to the success of the Netflix series Drive To Survive.
Despite previous interest from Netflix in obtaining F1 broadcasting rights, it appears that Apple is now the frontrunner.
ESPN currently airs F1 in the US, along with the F1 TV subscription service, but that may soon change with Apple’s anticipated takeover in 2026.
Apple has reportedly made a substantial bid of $150 million per year, surpassing ESPN’s current payment of $85 million per year. They have also made moves in the sporting world with MLB and MLS deals in the US.
