P1racenews AI automatic summary:
Lewis Hamilton is still searching for his first grand prix podium for Ferrari, but he is the clear leader in another crucial field.
The influence of social media in Formula 1 has grown significantly following the success of Netflix’s Drive to Survive documentary series. This has brought a new, younger audience to the sport, increasing the importance of drivers having a strong social media presence. Teams have also ramped up their social media engagement to connect with this younger fanbase more effectively. Lewis Hamilton dominates the social media landscape in F1, with a whopping 41.5 million Instagram followers, well ahead of the rest of the grid. The next most-followed driver is Charles Leclerc with 20.9 million followers, followed by Max Verstappen with 16.6 million. On the other end, Liam Lawson has the fewest followers with 1.2 million, closely trailed by Isack Hadjar at 1.4 million, while Lance Stroll leads the rear pack with 1.6 million followers on Instagram.
