P1racenews AI automatic summary:
The signing of a recent historic €1 billion deal for F1 means this very famous label will be on show again.
F1 drivers on the podium this year will spray Moët & Chandon, marking the brand’s return to the sport after signing a €1 billion partnership with LVMH. Moët & Chandon was previously F1’s champagne choice from 1966 to 1999, returning as the official champagne in 2020. The brand has been linked to the success of iconic champions like Sir Jackie Stewart, Ayrton Senna, and Michael Schumacher. F1 president Stefano Domenicali welcomed back Moët & Chandon, highlighting the significance of toasting on the podium. The partnership celebrates the shared history, emotion, and excellence between Formula 1 and Moët & Chandon in F1’s 75th anniversary year. The return of Moët & Chandon to the podium further solidifies the collaboration with LVMH, showcasing a harmonious blend of performance and sophistication.
