Herbert’s Unexpected Turn: Transitioning to a New Role

Herbert's Unexpected Turn: Transitioning to a New Role

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Johnny Herbert has not taken long to land a major new appointment with a renowned motorsport name.

Just a day after his departure from the FIA, Johnny Herbert has been swiftly announced in a new role. The three-time grand prix winner was released from his 15-year stint as an F1 steward due to an ‘incompatibility’ with his media work. He has now become a global brand ambassador for Lola Cars, focusing on Formula E and sustainable engineering. Herbert expressed his excitement for this partnership, aiming to contribute to the success and sustainability of top-tier motorsport. Lola Cars chairman Till Bechtolsheimer sees Herbert’s appointment as a “real landmark moment,” valuing his talent and experience in the industry. Bechtolsheimer believes Herbert will be an invaluable resource for Lola’s present and future drivers, making him an ideal ambassador for the brand.

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