P1racenews AI automatic summary:
Several F1 drivers feature on this list of the most marketable athletes – but which one tops the lot?
Lewis Hamilton has been named the most marketable F1 driver in the SportsPro Most Marketable Athletes list for 2024, placing 11th behind American swimmer Katie Ledecky. American gymnast Simone Biles tops the list, with Vinicius Junior and LeBron James making up the top three. Hamilton’s inclusion marks the 14th time he’s featured in the list, the highest for any athlete. Other F1 drivers on the list include Max Verstappen at 31st, Charles Leclerc at 33rd, and Lando Norris at 37th. Oscar Piastri, Carlos Sainz, George Russell, and Bianca Bustamante are also featured in the top 150. The list is compiled using qualitative and quantitative analytics, focusing on Athlete Brand Strength, Total Addressable Market, and Economics.
