P1racenews AI automatic summary:
F1’s governing body and the clothing brand will join forces on a three-year contract.
The FIA has secured a three-year partnership with clothing brand AlphaTauri as its official clothing partner, starting from 2024. AlphaTauri, a brand under Red Bull, joined Formula 1 in 2020, replacing Toro Rosso until 2023. Despite rebranding to RB for the upcoming season, AlphaTauri’s name will continue its presence in Grand Prix racing through the new clothing deal with the FIA, and will also sponsor the annual prize-giving event. FIA President Mohammed Ben Sulayem highlighted the organization’s commitment to innovation in motorsport, emphasizing the importance of bringing comfort and style to their clothing range through AlphaTauri’s partnership. CEO of AlphaTauri, Ahmet Mercan, expressed pride in collaborating with FIA, aiming to showcase the integration of innovation and technology in fashion and enhance convenience for the FIA staff with their products. Stay updated with all the F1 action by using the convenient 2024 F1 calendar, easily accessible on your smartphone or PC.
