P1racenews AI automatic summary:
It is one of the longest partnerships in the history of sport.
Ferrari and Philip Morris International have extended their partnership, which has spanned over 50 years, to include the Ferrari Challenge Trophy and the F1 race team.
As part of the new agreement, the ZYN brand of PMI will be displayed on the car’s livery at selected races, such as the upcoming Abu Dhabi Grand Prix season finale.
Due to advertising regulations changing in the early 2010s, Ferrari had to stop showing cigarette branding on their cars after the 2011 season.
Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer, emphasized the importance of partnerships based on innovation, responsibility, and a vision for continuous improvement.
The collaboration between Ferrari and PMI is seen as a way to unite in the advancement of smoke-free alternatives and to drive progress both on and off the race track.
