P1racenews AI automatic summary:
An exciting new partnership for F1 that will serve hungry fans well!
“Formula 1 has recently announced a partnership with Barilla Pasta, the largest pasta producer worldwide. The brand is set to have a significant presence both on and off the track, including trackside advertising, digital activations, and pasta bars in F1 paddocks and the Paddock Club. Stefano Domenicali, F1 CEO, expressed excitement about welcoming Barilla into the Formula 1 family, emphasizing shared values of excellence, authenticity, and the joy of extraordinary moments. Barilla’s previous sponsorship with AS Roma football club from 1981 to 1993 has already acquainted some sports enthusiasts with the brand. Paolo Barilla, vice president of Barilla Group and former F1 driver, highlighted the commonalities between F1 cars and delicious pasta – the dedication, passion, and continuous quest for improvement. Ilaria Lodigiani, Barilla’s chief category and marketing officer, eagerly anticipates hosting Formula 1 fans at the table during race weekends, merging the excitement of racing with the comfort of a delightful meal. This partnership aims to unite people through shared experiences, showcasing the ability of a meal to bring individuals together both on and off the track.”
