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F1 hoping for ‘another dimension’ as key sponsor extends sponsor deal
Formula 1 announced the extension of MSC Cruises as a sponsor through 2030 in a ceremony aboard the €500m vessel Explora l in Monaco harbor. F1 CEO Stefano Domenicali and MSC Group’s cruise division executive chairman Pierfrancesco Vago attended the event. MSC Cruises expanded its sponsorship to F1 before the 2025 season and is the title sponsor of the Austrian, United States, and Sao Paulo Grands Prix. Additionally, the partnership with F1 extends to the Alpine F1 Team, where the cruise company is a major sponsor. Domenicali and Vago emphasized the shared values and vision between MSC Cruises and F1, expressing excitement about the collaboration and bright future together. Vago highlighted the passion and innovative spirit that both companies bring to their respective industries, setting new frontiers and technologies.
