P1racenews AI automatic summary:
Formula 1 has announced a new global partner on a staggering 10-year deal.
Formula 1 has announced Louis Vuitton as its new global partner for a 10-year deal, with the luxury fashion brand also becoming the title partner for the season-opening race in Australia. This collaboration marks the first time Louis Vuitton’s logo will be displayed trackside in its history, a significant milestone for the company in the realm of sporting events. Louis Vuitton’s involvement will extend to the opening ceremony and the presentation of trophy trunks for the top three drivers, each uniquely designed with the brand’s iconic ‘V’. F1 President and CEO Stefano Domenicali expressed excitement for the partnership, emphasizing the shared values of innovation, excellence, and creativity between the two iconic brands. This venture builds on previous collaborations, such as the introduction of a trophy trunk for Monaco Grand Prix, showcasing a mutual commitment to craftsmanship, precision, and championing the spirit of excellence on and off the track.
