P1racenews AI automatic summary:
F1 is going to team up with Disney for a collaboration launching next year.
F1 will collaborate with Mickey Mouse starting in 2026 after striking a deal with Disney. The iconic rodent and his “friends” will be integrated into Formula 1 through various experiences, content, and merchandise worldwide. Further details of the collaboration will be disclosed in the upcoming months. F1’s chief commercial officer, Emily Prazer, expressed enthusiasm for the partnership, emphasizing the opportunity to introduce Mickey & Friends to their fan base and vice versa. The collaboration aligns with their strategy to expand beyond the sports realm and reach a broader consumer market, with Disney gaining exposure to F1’s 820 million global fans. Prazer anticipates an innovative partnership that leverages both brands’ expertise in delivering entertainment and excitement to millions, creating new possibilities both on the circuit and beyond.
