F1 Academy has announced a partnership with Dirt is Good, which continues to champion women in sport through its stigma-challenging Every Stain Should Be Part of the Game campaign.
F1 Academy has announced a multi-year partnership with Dirt is Good, making it the official laundry detergent partner of the all-woman championship.
Dirt is Good, the world’s largest laundry brand under Unilever, will enter motorsport and support driver Zoe Florescu during the 2026 season at the Canadian and Dutch Grand Prix.
Florescu, a 17-year-old Romanian-American driver, will showcase the new Wonder Wash Max launch-inspired car livery at Zandvoort’s Dutch Grand Prix.
The partnership aims to provide visibility and opportunities for the next generation of talent in a high-pressure environment of F1 Academy.
Additionally, Florescu will feature alongside Usain Bolt in a global campaign to promote Wonder Wash Max and challenge the stigma around women in sports, particularly regarding period leaks.
This collaboration underscores Dirt is Good’s commitment to supporting and inspiring young women in sports, as seen in its award-winning campaign with Arsenal FC.
Research by the Youth Sport Trust highlighted the importance of addressing confidence issues among girls in sports, particularly related to period leaks, reinforcing the need for initiatives like the partnership with F1 Academy.
