P1racenews AI automatic summary:
Cadillac signing Sergio Perez has resulted in the new F1 team landing a major backer of the Mexican driver.
Cadillac has benefitted greatly from signing Sergio Perez, securing a partnership with América Móvil, one of the Mexican driver’s key supporters. América Móvil, a major Mexican telecommunications company, will feature its brands Telcel, Infinitum, and Claro on the Cadillac Formula 1 Team’s cars and in the paddock. Cadillac’s global head of commercial strategy, Tyler Epp, expressed excitement about the partnership and the opportunity to connect with both current and new Formula 1 fans. América Móvil’s chief marketing officer, Marcela Velasco Cámara, highlighted their shared ambition with Cadillac and reinforced their commitment to technological advancement and high-performance sports through the partnership. This collaboration showcases the mutual dedication to innovation and engaging with a global audience in the fast-paced world of Formula 1.
