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Find out how to watch Cadillac’s Super Bowl livery launch ahead of the 2026 F1 season!
Cadillac is set to reveal its 2026 Formula 1 livery during the Super Bowl half-time show. The reveal will happen around 01:15 GMT on Monday, 9th February, during the Seattle Seahawks vs New England Patriots game. The Super Bowl halftime show is a massive event, with Kendrick Lamar’s 2025 show drawing 133.5 million viewers in the US alone. While the halftime ads are costly and exclusive to US viewers, RacingNews365 will promptly cover the livery launch for Valtteri Bottas and Sergio Perez’s new car. Immediate reactions from the drivers and team boss Graeme Lowdon will also be provided.
