Audi adds key new figure to F1 project

Audi adds key new figure to F1 project

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Sauber Motorsport has confirmed its new chief communications officer as it prepares to become the Audi factory F1 team in 2026.

Sauber Motorsport recently announced that Florian Büngener has been appointed as the chief communications officer for the Audi F1 project, with the aim of gearing up for the 2026 season. Büngener is scheduled to commence his duties on September 1, 2024, and will oversee the communications division at Hinwil. With a wealth of experience in the motorsport sphere, having previously worked with ABT Sportsline, Fiat & Abarth, and spent almost eight years at Hyundai Motor Europe, Büngener brings valuable expertise to the table. According to Mattia Binotto, the appointment of Büngener represents a crucial step forward for Sauber as it transitions into the Audi factory team set to make its debut in 2026, enhancing the team’s narrative and values within the Formula One landscape. Büngener expressed his enthusiasm to contribute to the groundbreaking Audi F1 Project, emphasizing the importance of propelling the team’s communication strategy forward in preparation for the upcoming season.

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