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Williams has announced a new title partnership deal with software company Atlassian that it describes as “the biggest partnership deal in Williams’ 48-year history”. Atlassian is an Australian soft…
Williams has announced a new title partnership deal with software company Atlassian, the biggest partnership deal in Williams’ 48-year history. Atlassian, an Australian software company with a base in the United States, reported revenue of $4.4 billion for the 2024 fiscal year. The partnership with Williams officially renames the team as Atlassian Williams Racing. Team principal James Vowles expressed excitement for the partnership, stating the team’s commitment to reaching the front of the grid. Atlassian CEO Mike Cannon-Brookes highlighted the synergy between the companies and their shared belief in the power of teamwork. The team will unveil its 2025 car, the FW47, in an interim livery at Silverstone before revealing the official livery at the F1 75 season launch event on February 18 at London’s O2 Arena.
