P1racenews AI automatic summary:
Penske Entertainment just delivered a grand slam with its new all-network TV deal with FOX. The win is a major one for Roger Penske — his biggest to date with the series he purchased four and a hal…
Penske Entertainment made a significant impact with its new all-network TV deal with FOX, marking a major victory for Roger Penske and IndyCar teams. The deal is not only beneficial for the teams and Penske Entertainment but also for the sport and the fans, according to Chip Ganassi. By securing the first all-network broadcast deal for the NTT IndyCar Series in generations, Penske has boosted the paddock’s revenue potential at a critical time of rising operating costs. The shift to a 100 percent network TV model is expected to deliver over 1 million viewers consistently for each race, providing opportunities for teams to secure more lucrative sponsorship deals. This milestone is seen as a significant step in building value for sponsors and attracting more viewers to IndyCar races, as highlighted by Mike Shank’s appreciation for Penske and the upper management’s efforts.”
