‘We The People’ – Haas leaning into American roots for USGP

‘We The People’ – Haas leaning into American roots for USGP

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Haas will have a new look at the United States Grand Prix under the tagline ‘We The People’, as it dedicates the weekend to the support it receives in America. Andretti’s ongoing attempts to join t…

Haas will have a new look at the United States Grand Prix, dedicated to the support it receives in America under the tagline ‘We The People’. The team is embracing its American identity with a special livery, race suits, garage, and overall team branding for the weekend. This move comes as Andretti’s attempts to join Formula 1 have raised the focus on how Haas represents America. Team principal Guenther Steiner believes it is time to lean into their American identity and acknowledge their loyal and growing fanbase. Along with the new look, Haas will also introduce a major aerodynamic update on the VF-23 following the more successful concepts seen on the grid, known as the ‘Red Bull concept’ or the ‘downwash concept’.

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Source: Racer

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