P1racenews AI automatic summary:
After a gestation period that spanned three decades, RACER magazine was finally a go in April 1992 with a May cover date. A launch party at the Grand Prix of Long Beach unveiled that first issue on…
RACER magazine officially launched in April 1992 after a thirty-year period of development. The first issue was unveiled at a launch party during the Grand Prix of Long Beach, led by founding editor John Zimmermann and founding art director Mark Hancock. The team behind RACER, including managing editor Bernadette Phillips and production editor Dyanne Gilliam, worked tirelessly on the inaugural publication. Key figures like Gordon Kirby and Steve Nickless played crucial roles in the magazine’s development and credibility. RACER focused on showcasing top writers, photographers, and illustrators to capture the essence of racing and attracted a talented team for its debut issue. The magazine’s design, overseen by founder Paul Pfanner and graphic designer David Aronson, aimed to set it apart from competitors with high-quality printing and full-color photography. The successful subscription marketing launch campaign, managed by founding publisher Bill Sparks, exceeded expectations, leading to a memorable debut at the Toyota Grand Prix of Long Beach in April 1992.
