P1racenews AI automatic summary:
In this episode, we sit down with George Tamayo, Creative Director at RACER Studio, to uncover what goes into shaping the identity of a brand like RACER. George shares his perspective on redefining…
In this episode, we talk with George Tamayo, Creative Director at RACER Studio, about shaping the identity of the RACER brand. George emphasizes the importance of storytelling in bringing the essence of the brand to life. He discusses the challenge of telling a brand’s story authentically and finding the unique layers that resonate with audiences. With a background in writing and creativity, George explores the balance between social media’s quick takes and journalism’s depth. We also delve into the potential role of AI in brand development and where it is heading in the creative field. George shares insights from his rewarding projects, such as revitalizing brands and creating assets under tight deadlines, and offers valuable lessons learned along the way. Join us for an insightful discussion on the art and strategy of brand storytelling in today’s rapidly changing creative landscape.
