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Amazon Prime Video will begin its NASCAR coverage with the Coca-Cola 600 on Memorial Day Weekend in 2025. Prime Video will broadcast five Cup Series races as part of a new seven-year media rights d…
In 2025, Amazon Prime Video will launch its NASCAR coverage with the Coca-Cola 600 during Memorial Day Weekend. This marks the beginning of a new seven-year media rights deal with NASCAR, where Prime Video will broadcast five Cup Series races. Charlotte Motor Speedway was revealed as the location where the coverage will kick off. President and CEO of Charlotte Motor Speedway’s parent company, Speedway Motorsports, Marcus Smith expressed excitement about the partnership with Prime Video and the addition of veteran Dale Jr. to the broadcast team. NASCAR’s media rights will see Prime Video and TNT Sports added to the existing partners, Fox Sports and NBC Sports, with each having specific race coverage. The 2025 schedule details, including the specific race assignments for each media partner, have yet to be announced. Also, Prime Video will host an in-season tournament featuring head-to-head matchups of the top 32 drivers, with the winner receiving a $1 million prize. Dale Earnhardt Jr. is confirmed to join the Prime Video broadcast team for the upcoming season.
