Revving Up Success: NBC Sports Accelerates Ratings with Stellar 2023 NASCAR Coverage

Revving Up Success: NBC Sports Accelerates Ratings with Stellar 2023 NASCAR Coverage

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NBC Sports reports that its coverage of the second half of the 2023 NASCAR season delivered viewership gains across the Cup and Xfinity Series, highlighted by coverage of the inaugural Cup Series r…

The 2023 NASCAR season on NBC Sports saw an increase in viewership compared to 2022, with a Total Audience Delivery of 2.47 million viewers across 20 races. The inaugural Cup Series race in Chicago was the most-watched NASCAR race on NBC Sports in six years, with a TAD of 4.79 million viewers. Overall, viewership for the NASCAR Cup Series on the NBC broadcast network was up 3% from 2022. Charlotte and Greensboro were the top markets for NBC’s Cup Series coverage in 2023.

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