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Dana White set tongues wagging earlier this week when he let spill on the Flagrant podcast that plans were afoot to partner Nitrocross – Travis Pastrana’s rallycross-like series which White is a ma…
Dana White revealed plans on the Flagrant podcast to partner Nitrocross with NASCAR to establish it as the electric series for NASCAR. Talks between the two parties have been ongoing for several months to form an alliance rather than a rebranding. Nitrocross’s general manager confirmed discussions with NASCAR, emphasizing the goal to maintain both series independently. This partnership will allow NASCAR to explore the electric space without creating a standalone all-electric series, aiming to attract a younger audience. The first collaboration between Nitrocross and NASCAR will be showcased at the beginning of Nitrocross’ 2024-25 season at the NASCAR-owned Richmond Raceway in September. Several NASCAR drivers, including Kyle Busch, Chase Elliott, and Joey Logano, have already participated in Nitrocross events, adding excitement to the forthcoming alliance.