P1racenews AI automatic summary:
Mission Foods has been named the title sponsor of the NHRA’s premier professional series, which will be known as the NHRA Mission Foods Drag Racing Series beginning with the 2024 season. The multi-…
Starting from the 2024 season, Mission Foods will be the title sponsor of the NHRA’s premier professional series, now known as the NHRA Mission Foods Drag Racing Series. This partnership follows a successful collaboration this year between Mission Foods and the NHRA for the Mission #2Fast2Tasty NHRA Challenge. Mission Foods will have a significant presence at all 21 national events, including track activation and promotion at nearby store locations. The Mission #2Fast2Tasty NHRA Challenge will also expand in 2024, featuring 14 regular-season events and a higher prize purse. Mission Foods aims to support racers and race teams through their involvement in motorsports. As part of the partnership, Mission Foods will be integrated into all NHRA Mission Foods Drag Racing Series events, including on-site, social media, digital, and broadcast presence. Camping World, the previous title sponsor, will continue their partnership with NHRA as the Official RV, RV Dealer, and Outdoor Supply company, with notable media exposure and brand placement.
Source: Racer
