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Legacy Motor Club has appointed Dean Kessel as Chief Marketing Officer. Kessel brings over 25 years of senior executive leadership in sports marketing, sponsorship strategy, and brand development t…
Legacy Motor Club has named Dean Kessel as its Chief Marketing Officer, bringing over 25 years of senior executive leadership in sports marketing and brand development. Kessel’s experience will be crucial in driving the club’s marketing and fan engagement initiatives. Previously serving as The American Legion’s CMO, Kessel spearheaded innovative partnerships and the “Be The One” initiative to combat veteran suicide. He is excited to join Legacy Motor Club’s leadership team and work with co-owner Jimmie Johnson at this pivotal moment in the organization’s history. In his new role, Kessel will oversee all marketing, sponsorship activations, and brand strategy for Legacy Motor Club.
