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The NTT IndyCar Series continues to work towards the signing of its next broadcast partnership contract. The series’ deal with NBC, its current partner for linear and streaming distribution through…
The NTT IndyCar Series is currently working on securing its next broadcast partnership contract as its current deal with NBC, the current linear and streaming distributor through Peacock, will end in 2024. The agreement with NBC does not include “back-end rights,” which means they cannot offer the incumbent partner the right to match if they decline an extension offer. Penske Entertainment CEO Mark Miles is actively meeting with various networks and streamers to discuss potential partnerships. These discussions involve conversations about programming, scheduling, promotion, and, importantly, rights fees. NBC reported that the 2023 IndyCar championship was the most-watched season since 2011 and had the highest streaming numbers to date.
