P1racenews AI automatic summary:
The NTT IndyCar Series’ return to the Milwaukee Mile after a nine-year absence has been orchestrated by Penske Entertainment, the series’ owner who promotes other key stops on the calendar at India…
Penske Entertainment, the owner of the NTT IndyCar Series, has brought back the Milwaukee Mile race after a nine-year absence, facing the challenge of reestablishing its popularity. The last visit in 2015 lacked ticket sales, leading to its removal from the schedule, leaving Penske Entertainment to essentially start from scratch with the Hy-Vee doubleheader this weekend. Despite the initial ticket sales not being a sellout, there is optimism as sales continue to grow, with plans to consolidate seating and introduce more suites in the future. The event is evolving, with plans for a single race in 2025 one week earlier, aiming to boost attendance and further solidify Milwaukee Mile’s place on the IndyCar tour. Bud Denker of Penske Corporation remains hopeful about the future success of the event, emphasizing the importance of building a strong foundation for Milwaukee’s return to the racing spotlight.
