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New IndyCar Series team PREMA Racing put on a grand launch in January at General Motors’ Charlotte Tech Center where it presented its team, cars, and colors in a manner reminiscent of the annual ap…
American IndyCar Series team PREMA Racing organized a grand launch event at General Motors’ Charlotte Tech Center in January to showcase their team, cars, and colors in a style reminiscent of Formula 1 teams unveiling their new cars and liveries. The event was streamed live and hosted by new IndyCar on FOX host Will Buxton, setting a new standard for team launches in the series. Penske Entertainment’s Alex Damron praised the launch, highlighting the brand, heritage, and international awareness that PREMA brings to IndyCar. PREMA collaborated closely with IndyCar to finalize the launch and engage a wider audience through a co-branded stream. While teams like Arrow McLaren have made efforts to reveal liveries and drivers online, hosting a live launch event like PREMA remains a unique approach in IndyCar, with McLaren Racing CEO Zak Brown open to enhancing their production efforts in the future.
