P1racenews AI automatic summary:
The 63rd Rolex 24 At Daytona isn’t even over yet, and the international YouTube livestream of the race has already amassed more than two million views. The 2025 season opener marks the end of the f…
The 63rd Rolex 24 At Daytona’s international YouTube livestream has garnered over two million views while the race remains ongoing. This season opener signifies the end of the first year of IMSA WeatherTech SportsCar Championship races being streamed live on YouTube, leading to significant growth in the channel’s viewership both domestically and globally. Starting at the 2024 Mobil 1 Twelve Hours of Sebring, the YouTube channel has seen substantial growth since its inception, culminating in the first broadcast of the Daytona event on the platform. The Sebring race served as a trial run, attracting 21,000 peak concurrent views and 505,000 total live views, setting the stage for further success. The Rolex 24 experience on YouTube surpassed expectations, with a peak concurrent viewership of 72,000 and over 2,000,000 live views by Sunday morning. The IMSA YouTube channel has nearly tripled its subscribers in the past year, nearing 730,000 subscribers as the Rolex 24 reaches its conclusion, complementing the domestic coverage on NBC and Peacock. Furthermore, the channel’s growth has been bolstered by the success of the docuseries “Win the Weekend” Presented by Michelin, with a third season set to debut post-Rolex 24, underlining the platform’s popularity and reach in expanding the IMSA audience.
