HPD formalizes rebranding to HRC US

HPD formalizes rebranding to HRC US

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Honda Performance Development, the arm of American Honda that was formed in 1993 to serve its domestic racing programs, has completed its rebranding to Honda Racing Corporation US. The name change …

Honda Performance Development (HPD), the American Honda division responsible for domestic racing programs, has undergone a rebranding and is now known as Honda Racing Corporation US (HRC US). This change reflects the company’s expanded mission, which includes supporting HRC Japan’s global racing initiatives. Led by David Salters, HRC US will continue its involvement in various racing series, such as the NTT IndyCar Series, IMSA’s WeatherTech SportsCar Championship, and SRO’s GT3 and TCR classes. HRC US will also collaborate with HRC Japan in the development of the next hybrid turbo V6 motor for Formula 1. The rebranded HRC US will make its first appearance at the Rolex 24 At Daytona in January.

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