Emerging Victorious: The Transformation of Custer’s Leadership

Emerging Victorious: The Transformation of Custer's Leadership

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Cole Custer has never had a problem giving a thoughtful answer. But giving that answer while not looking uncomfortable in front of the camera or microphone has been a different story. It was 2014 w…

Cole Custer has always been able to provide thoughtful answers, but being comfortable in front of the camera has been a challenge for him. In 2014, Custer made his mark in NASCAR’s national series driving a truck for Haas Racing Development. Despite his talent, young age, and initial shyness, Custer quickly found success on the track and garnered attention for his wins and poles. Transitioning to JR Motorsports in 2015 and then to Stewart-Haas Racing in 2017, Custer continued to excel, winning races and gaining confidence in handling media interactions. Over the years, with guidance from various professionals, including radio broadcaster Doug Rice, Custer has evolved into a charismatic and articulate figure in the NASCAR community, earning him the nickname “Stone Cole.”

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