P1racenews AI automatic summary:
Genesis’ LMDh program launch at the base of the Burj Khalifa — the world’s tallest building — in Dubai felt like a statement of intent. The presentation was slick and impressive, truly …
Genesis launched its LMDh program at the base of the Burj Khalifa in Dubai, signaling a strong commitment to racing. The event was a grand spectacle that showcased their determination for success. Senior management, drivers, as well as partners ORECA and IDEC Sport, highlighted the brand’s long-term vision to the media. Genesis aims for stability and competitiveness, emphasizing a commitment until the end of the regulation cycle in 2029. The team’s decision to enter the LMDh category shows a strategic approach focused on building a strong foundation for the future. By planning a gradual entry into different championships, Genesis is poised to establish itself as a formidable force in endurance racing. This strategic approach has garnered support and recognition from industry experts like ORECA founder Hugues de Chaunac.
