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GEICO will end its NASCAR Cup Series sponsorship after the 2024 season. The news was confirmed by NASCAR after first being reported Friday by the Sports Business Journal. GEICO has been one of the …
GEICO will be ending its NASCAR Cup Series sponsorship following the 2024 season, as confirmed by NASCAR after being first reported by the Sports Business Journal on Friday. Since NASCAR transitioned to the four partner model in 2020, GEICO has been a key partner alongside Xfinity, Busch Beer, and Coca-Cola. They’ve also been the Official Insurance Provider of NASCAR since 2019. NASCAR expressed pride in the partnership, highlighting the brand value and growth opportunities created by their collaboration. GEICO has had a significant presence in NASCAR, including the naming rights to restart zones at racetracks and entitlement sponsorship of a Cup Series race at Talladega Superspeedway. Sports Business Journal recognized NASCAR and the NFL as leaders in sponsorship awareness among fans, with GEICO and other NASCAR partners making the list of most recognized sponsorships in sports for 2024.
