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Ferrari has announced a new global collaboration with L’OR Espresso, a JDE Peet’s Group brand, one of the world’s leading players in the coffee and tea industry. As part of the multi-ye…
Ferrari has recently announced a significant global collaboration with L’OR Espresso, a renowned brand of the JDE Peet’s Group that operates in the coffee and tea sector, cementing the brand’s foothold in the luxury market. The partnership will see L’OR Espresso become a major sponsor of the Ferrari team at the FIA WEC, supporting top-class drivers in the competition. Additionally, L’OR Espresso will extend its support to the Ferrari Challenge Trofeo Pirelli, marking an enduring relationship with the iconic brand. Lorenzo Giorgetti, Chief Racing Revenue Officer, expressed excitement about the collaboration, highlighting shared values of passion, consumer focus, and innovation. Fiona Hughes, Chief Marketing Officer at JDE Peet’s, emphasized the brand synergy between L’OR Espresso and Ferrari, focusing on shared values of passion, intensity, and craftsmanship in delivering premium experiences to consumers.
