Accelerating Towards a Sustainable Future: Formula E Races Champion Energy Efficiency and Fan Engagement

Accelerating Towards a Sustainable Future: Formula E Races Champion Energy Efficiency and Fan Engagement

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Amid all the recent talk of “peloton-style” races in Formula E, the championship’s CEO Jeff Dodds offered an explanation of why those races happen, why flat-out sprints are unlikely to …

Amid the recent discussions about “peloton-style” races in Formula E, the championship’s CEO, Jeff Dodds, explained why these races occur and why flat-out sprints are unlikely in the near future, emphasizing the benefits he sees in the current format. The energy management aspect in Formula E forces drivers to strategically save energy, resulting in more overtaking opportunities due to lifting, coasting, and early braking. While some drivers, like Jean-Eric Vergne, criticize the races, Dodds highlights positive feedback from fans regarding the increased number of passes compared to other motorsport series. Dodds believes that the challenging driving style and strategic elements in Formula E make the races compelling for viewers, contributing to a 30% growth in media engagement year-on-year. He underlines that Formula E has always been focused on more than just pure racing, also aiming to showcase the technological advancements in electric cars, with plans to evolve towards longer, flat-out races in the future as the technology develops.

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