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Ed Carpenter Racing has completed its first rebranding since its IndyCar team was launched in 2012. In place of its stylized logo that spelled out the team’s name in cursive text around an open-whe…
Ed Carpenter Racing has recently undergone a rebranding, the first since its inception in 2012. The team’s new logo features its initials inside an illustration of the iconic Indianapolis Motor Speedway oval. This rebranding coincides with the addition of new owner and sponsor Ted Gelov. The updated identity includes new fonts and colors, like ‘Indiana Gold’, honoring the team’s Hoosier roots. With a heritage dating back to 1945, ECR is now gearing up for the future under the leadership of Gelov and Carpenter. The team is set to kick off the 2025 season with a fresh look and renewed focus on competing for championships.
