The Transformation of Aston Martin: Simon Cowell Takes the Wheel as CEO

The Transformation of Aston Martin: Simon Cowell Takes the Wheel as CEO

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Former managing director of Mercedes High Performance Powertrains (HPP) Andy Cowell will become the new Aston Martin Group CEO later this year, taking over from Martin Whitmarsh. Cowell was viewed …

Andy Cowell, the former managing director of Mercedes High Performance Powertrains (HPP), has been announced as the new Aston Martin Group CEO, taking over from Martin Whitmarsh later this year. Cowell played a key role in Mercedes’ success in Formula 1, helping them secure seven drivers’ championships and eight constructors’ titles since 2014. His appointment at Aston Martin comes at an exciting time for the team, as they transition to a full works team with partners Honda and Aramco by 2026. Cowell expressed his excitement about joining the team and praised the talented individuals involved in the project. Whitmarsh, who has been CEO since early 2022, will be stepping down in October and handing over the reins to Cowell, with Lawrence Stroll, the executive chairman, expressing his gratitude for Whitmarsh’s contributions and confidence in Cowell’s leadership. Whitmarsh believes that with Cowell on board and the completion of the AMR Technology Campus, Aston Martin is well-positioned to challenge for championships in the future.

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