Beyond convergence: How IMSA is raising sports car racing’s profile

Beyond convergence: How IMSA is raising sports car racing’s profile

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Sitting in the press conference room at Daytona back in January of 2020, when IMSA and the ACO first revealed the global LMDh concept, paving the way for the “convergence” of the Weathe…

During the press conference at Daytona in January 2020, IMSA and the ACO introduced the global LMDh concept, setting the stage for the convergence of top categories from the WeatherTech SportsCar Championship and FIA World Endurance Championship. The industry leaders hailed it as a game-changer, yet the outcome was uncertain. Fast forward to today, with a robust IMSA GTP field featuring six factories and a WEC Hypercar grid with nearly 20 cars from nine manufacturers. The focus has shifted from attracting manufacturers to sustaining growth and audience engagement. IMSA continues to experience remarkable growth, with President John Doonan acknowledging the need for constant evolution in this cyclical industry. By expanding initiatives like live race streaming on YouTube, IMSA is adapting to the changing landscape of sports car racing.

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