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Bell Racing Helmets has collaborated with Indianapolis Motor Speedway to design eleven unique helmets inspired by singer Taylor Swift’s The Eras Tour concerts, which will stop in Indianapolis at Lu…
Bell Racing Helmets and the Indianapolis Motor Speedway have partnered to create eleven unique helmets inspired by Taylor Swift’s The Eras Tour concerts, scheduled to take place at Lucas Oil Stadium in Indianapolis from November 1 to November 3, 2024. The collaboration also involves the Women in Motorsports North America organization, aiming to promote and support women’s professional involvement in all aspects of motorsport. These custom helmets, designed to represent different eras of Taylor Swift’s music career, are crafted by local artist Hurricane Designs and will be displayed at downtown Indianapolis hotels from October 31 to November 4. Following the concerts, the helmets will be auctioned on Bell Racing Helmets’ official page on the Zeffy platform, with proceeds benefiting WIMNA and promoting female drivers in motorsport. Additionally, a special helmet celebrating Taylor’s Indy Era will be part of the ongoing WIMNA Sweepstakes, displayed at Women with Drive Summit IV-Driven by Mobil 1 and the Performance Racing Industry Trade Show. For more information and to access the auction page, click on the provided link.
