P1racenews AI automatic summary:
The NTT IndyCar Series’ return to the Milwaukee Mile after a nine-year absence has been orchestrated by Penske Entertainment, the series’ owner who promotes other key stops on the calendar at India…
After a nine-year absence, the NTT IndyCar Series has returned to the Milwaukee Mile, orchestrated by Penske Entertainment, which is known for promoting key stops at Indianapolis, Detroit, and Iowa. The historical one-mile oval has a rich legacy, but its last visit in 2015 saw low ticket sales, leading to its removal from the schedule. With the upcoming Hy-Vee Doubleheader, Penske Entertainment faces the challenge of reestablishing Milwaukee’s popularity on the IndyCar tour without additional entertainment offerings. Despite starting from scratch, local ticket deals and strategic partnerships are being used to attract past and new fans to the event. Plans for the future include consolidating seating areas, introducing new suites, and aiming for increased ticket sales as the event evolves in 2025.
