Why Sauber was F1's "best deal" for Alfa Romeo

Why Sauber was F1's "best deal" for Alfa Romeo

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Why Sauber was F1's "best deal" for Alfa Romeo

The Italian GP marked the end of Alfa Romeo’s six-year partnership with Sauber, and they celebrated with a special livery showcasing the Italian flag. They also unveiled the new 33 Stradale, which reflects their sporty image in Grand Prix racing. The challenge now for Alfa and Stellantis is determining their next move after the Sauber deal. It was a valuable opportunity for Alfa, as they became the title sponsor and took over the team and chassis name for a bargain price. Alfa’s involvement in F1 provided a high-profile presence at a fraction of the cost of developing their own power unit or a works project. However, last year, Audi bought Sauber, making it impractical for Alfa to continue the partnership. While Alfa’s CEO, Jean-Philippe Imparato, respects and supports the decision, he acknowledges the disappointment of losing the Sauber deal. Despite this setback, Imparato aims to adapt Alfa Romeo’s electrification program to this new circumstance.

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Source: Motorsport.com

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