Why PUMA was inspired to team up in the new Gran Turismo movie
The new movie, Gran Turismo: Based on a True Story, tells the real-life story of a working-class gamer who is mentored by a former racer and guided by an idealistic motorsport executive. To make the racing scenes authentic, the cast is outfitted in sponsored racing gear provided by PUMA. Over 100 customized race suits were made for the actors, along with other racing gear, to meet the production’s tight schedule. PUMA has been involved in motorsport for years and sees its partnership with the movie as an opportunity to reach a younger audience. The brand’s presence in the film aligns with its appearance in the Gran Turismo video game franchise and reinforces its position in motorsport culture. The goal for PUMA is to inspire consumers to express their passion for motorsport through their apparel and footwear choices.