P1racenews AI automatic summary:
Why adding NASCAR Mexico to Clash weekend is ‘a no-brainer’
The Mexico-based NASCAR series made its U.S. debut in 2013 at Phoenix Raceway, but hasn’t returned since. In an effort to expand internationally and attract new fans, NASCAR decided to include an invitational, non-points Mexico series race as part of the Clash weekend at the LA Memorial Coliseum. This is the first time the Mexico Series has been across the border in about 10 years. NASCAR Vice President Chad Seigler believes this addition will generate excitement and make the sport feel more real for the drivers. Los Angeles, with its large population of Mexican Hispanics, was seen as a strategic choice to grow the fan base outside of the U.S. NASCAR aims to expose both its international series’ drivers to American competition and American fans to its international offerings. The TV exposure of the Mexico race on Fox Sports 1 is significant as it will be the series’ first broadcast on an English-speaking sports network in the U.S. Overall, NASCAR sees this as a great opportunity to showcase Mexican drivers and attract new fans in the Los Angeles market.
