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Stewart-Haas Racing to run Talladega Nights tribute schemes
Stewart-Haas Racing (SHR) has announced that Wonder Bread and Old Spice are joining their team as primary sponsors for this weekend’s playoff race at the Alabama track. Gene Haas and Tony Stewart co-own the team. The cars driven by Ryan Preece and Chase Briscoe will be instantly recognizable to fans of the 2006 movie Talladega Nights, with Preece driving Ricky Bobby’s Wonder Bread car and Briscoe driving Cal Naughton Jr.’s Old Spice car. The team views this promotion as an opportunity to stand out amid a busy fall sports schedule and engage with their fans. This is not the first time liveries from the movie have appeared on the actual race cars, as Kurt Busch ran the ‘ME’ car featured in the film in 2012. Preece and Briscoe both express excitement about being a part of the Talladega Nights promotion and bringing back memories for fans.
Source: motorsport
