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Sotheby's Motorsport Debuts New Online Auction Platform Focused On Luxury
Mark Rankin, the Chief Technology Officer for Sotheby’s Motorsport (SMS), oversaw the launch of their innovative online auction platform, a joint collaboration between Sotheby’s and Motorsport Network. The platform aims to bridge the gap between physical and virtual auctions, providing a secure and streamlined experience for buyers and sellers. One of the standout features of the platform is the introduction of a digital wallet, ensuring robust security for financial transactions. Additionally, the platform digitizes all transactional documentation, simplifying the transfer of title and compliance with regulatory requirements. Another unique feature is the option for proxy or absentee bidding, enhancing the overall bidding experience. The creation of SMS was inspired by the need for a trustworthy and efficient online auction platform, and the passion for luxury cars played a role in its development.
Source: Motorsport.com