Innovative Restructuring: Repsol Embarks on a Bold Journey, Shaping a Fresh MotoGP Landscape with Scaled-Down Partnership in 2024 Honda Livery

Innovative Restructuring: Repsol Embarks on a Bold Journey, Shaping a Fresh MotoGP Landscape with Scaled-Down Partnership in 2024 Honda Livery

P1racenews AI automatic summary:


Repsol to have reduced presence in 2024 Honda MotoGP livery

In 2024, Repsol’s 30-year sponsorship of Honda will be celebrated, but this year their brand exposure on the factory bikes will be limited and the size of their logos reduced. Repsol renewed its contract with Honda, but one of the conditions was the presence of Marc Marquez, who eventually left for Gresini Ducati. This allowed Repsol to negotiate and reduce their involvement. Honda wants to strengthen its brand image and expand the use of its corporate colors across all factory teams. This decision has caused dissatisfaction for Repsol, who is still negotiating for a larger presence on the factory prototypes. Additionally, Honda has lost sponsorship from Red Bull. Overall, Repsol’s 30th season as Honda’s sponsor won’t go as expected, although both companies aim to be protagonists in the transition towards non-fossil fuels in the coming years.

Tovább a cikkhez

Related posts