P1racenews AI automatic summary:
New AlphaTauri F1 name leak suggests end of ‘Racing Bulls’ title
The Italian team based in Faenza, formerly known as AlphaTauri, will have a new team name in 2024 as part of a reinvigoration by owner Red Bull. The team wanted to move away from the AlphaTauri name, which is a clothing company owned by Red Bull, and take a different direction. There were expectations that the new identity would be something like “Racing Bulls” to align with sister team Red Bull Racing and attract potential title sponsors. However, leaked information from official team accounts suggests that the final decision has been made and the new name will be “Visa Cash App RB”, with “RB” replacing “Racing Bulls”. American sponsors Visa and Cash App are involved, representing the ongoing interest of American sponsors in Formula 1. Visa, a credit card company, has had previous involvement in sports sponsorships such as the Olympics and NFL, while Cash App is a mobile payment service that joined Red Bull in 2021.
