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Negotiating F1 and MotoGP TV deals together "a non-starter" – Liberty
On Monday 1 April, Liberty, the American media giant, announced acquiring 86% ownership of Dorna Sports and the MotoGP World Championship in a €4.2 billion deal, to be finalized by the end of 2024. This move makes Liberty the owner of the world’s two largest motorsport series, F1 and MotoGP. CEO Greg Maffei confirmed that joint TV deals for MotoGP and F1 won’t be pursued due to regulatory constraints and the structure of their F1 partnership. Liberty is optimistic about leveraging their expertise to market MotoGP effectively to new media partners. Maffei expressed confidence in securing regulatory approval for the MotoGP acquisition, reflecting on their success in broadening F1’s reach since 2016. Liberty aims to expand MotoGP’s fanbase using strategies that have proven successful for F1, emphasizing innovations in social media engagement and fan experience programs.
